Give them quality. That is the best kind of advertising
Quality of product leaves positive impact on the customer and that doesn't need much advertisement.
Traits and Attributes are utmost important,
Role and presence are most significant,,
Snowfall in the winters are lifeline for mountains,
Peace and enlightenment is attained in much tough terrains,,
Quality must be enhanced in any manner,
Purity sounds and visualises louder than any banner,,
Demand and supply are the two rungs of product distribution ladder 🪜. As demand increases similarly supply has to raise in order to meet the former one. It's a saying that whatever showcases the more, it will be purchased the more. So presentation of your products or your skills are very important, but beyond this if your product or your attributes has some uniqueness and some extra better effects then certainly demand increases by leaps and bounds.
As famous narration about Lamborghini, the most expensive car, never advertises because those who purchases this luxury car mostly doesn't watch the advertisement, it's features actually talks and thus selling rate is higher.
Why quality matters and not the advertisement much?
All living creatures on this world doesn't have to get educated enough to know about the eminence of Sun. Be it flora or fauna, everyone knows how useful is sun to sustain life on earth. The characteristics of mighty sun ☀️ are worthy to cite the utmost importance of former and it's contribution to all creatures. There are some bullet points which emphasizes on the attributes then just promotion of specific product is not enough if product is not good and no promotion is required if actually quality meets the standard.
1. Identification of the needs - any product if gets opportunity to enter in the market it should be highly prepared to meet the exact needs of users then only it's importance and space for such products can be fixed out. Likewise at Mountains only hot noodles are valued while at beeches it's the cocktails that captures the attention. So targeting the particular requirements of the audience matters the most.
2. Sustaining the Quality Standards - adulterations are the menace of current market that is ethically and professionally a very incorrect way of undertaking the products to the market place, this need of the hour is to emphasize much on the quality standards. Because reputation and repeatation for the product is entirely dependent on the quality of the products.
3. Developing Competency - sustaining with the quality of product it's crucial to stay competitiveness and competence, the same can be achieved by upgradation of the quality of product in order to meet the expectations of upcoming generation too. And thus skill updation and upgradation is foremost important.
How can affordable quality be maintained and sustained ?
The difference between something good and something great is attention to detail. Therefore inculcating indepth knowledge and observations enables in making quality of high standards and reasonable price. Continuous improvement and innovation in the technology, methodology and materials with the help of manpower helps to reach at the peak of quality standards.
Case study of iPhone is self explanatory that how meeting the requirements of customer can survive the product at most expensive prize and title as much premium product. The value of your precious traits are marked at any higher level of they are innovative and creative enough to meet the credentials of customers.
Conclusions -
Stop interrupting what people are interested in and be what people are interested in. Bridging the gap between the liking and wanting of product by the customer must be the priority. As much you endeavour to help your customers, and then you help your own business to grow. Customers are the important area to concentrate on. Whatever policies are drafted that need to be done in accordance with the customer needs only.
Always learn that customer will forget what you said, customer will forget what you did, but customer will never forget how your product made them feel, counting the most is the customer's experience.
Comments